Coastal Alliance Corporation is the parent company of Atlantic Championships, Pacific Championships, Coastal Camps, United Cheer Expo (UCE) and is sponsored by Got Cheer?, a supplier of cheer apparel and accessories. Atlantic Championships began in 1999 with just 3 events. Today, Coastal Alliance hosts more than 35 events in more than 13 different states, including Arizona, California, Colorado, Florida, Kentucky, Maryland, Massachusetts, New Jersey, Oklahoma, Pennsylvania, Texas, Virginia, West Virginia, and the Bahamas. They are the largest cheerleading company on the east coast, and have recently started growing out west by popular demand. Their events reach an audience of approximately 80,000 throughout the season, including 40,000 cheerleaders and dancers.
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